We have finally completed the redesign of the Darley web site. We designed this site from the ground up using an open source CMS perfect for a company of this size. This site now encompasses all aspects of the web revolution. Video, community and user interaction. Most of this can be viewed on the first page. Darley is now focusing a large amount of time to video. They know to sell online video is more powerful that pictures.

I have focused a large amount of my time into 3D video using green screen technology. We want to give users a 1 on 1 product experience. Let them feel the product and control its movement. More on that in a few weeks. Getting back to Darley.com. You can quickly and easily navigate through this site with a redesigned navigation bar and follow up sub menus on the right.
We have also added many notable updates in our code using Moo Tools. One area is our specialty truck section. Here we can now quickly and easily add trucks via xml and have a nice gallery with specs. Another moo tool is our “Shared” button which you can find under any video that we offer. This gives the user the ability to post our video within MySpace, Facebook, and/or other third party cloud sites.
- Rescue Video with Shared button
- Moo Tool Interaction
One big problem that we tackled head on was catalog viewing. This company prints hundreds of thousands of catalog a year. We wanted to give the users who are use to the catalog a way to have that same feeling online but at the same time make it very easy to find what they are looking for.
I have a lot more to post in regards to this site I will save that for a later post.